ORIGINAL RESEARCH

Use transparent AI-search evidence other teams can inspect and cite.

Original research earns attention when the question, sample, method, exclusions and limits are visible. These resources separate observed provider answers from vendor claims and planning assumptions so a reader can reuse the finding without overstating what the dataset proves.

How to use this collection

Decision principle

Publish the denominator

Every finding needs its questions, providers, successful observations, time window and exclusions. A percentage without scope is not reusable evidence.

Decision principle

Distinguish source types

Official vendor material can establish a product claim. It cannot independently prove that the product caused a ranking or customer outcome.

Decision principle

Make the artifact reusable

Clear tables, methods and downloadable working material help analysts, journalists and buyers apply the research to their own decision.

Every guide in this collection