Decision principle
FROM ANSWER TO LIVE CHANGE
Turn AI-answer evidence into a verified website improvement.
A defensible AEO workflow preserves the exact buyer question and provider answer, chooses one supported intervention, verifies every consequential claim, publishes only through approved authority and checks the public URL before scheduling the same question for later measurement.
How to use this collection
Decision principle
Prefer existing pages
Improve the strongest relevant commercial page before opening another URL. New pages need a distinct audience, decision and information contribution.Decision principle
Verify the public result
A provider response or CMS success message is not publication proof. Fetch the canonical URL and retain the final content and technical checks.Start with these guides
Guide · Create a defensible ChatGPT, Gemini, Claude and Perplexity baseline
Build a four-provider benchmark for non-brand buyer questions.
Read the guide →Guide · Verify every factual statement before AI-search content is published
Build a claim-level evidence ledger for AEO content.
Read the guide →Use case · Move from an AI visibility dashboard to a live commercial improvement
How to turn AI visibility data into verified website work.
Read the guide →Buyer guide · Audit the discovery and eligibility layer before producing more content
Technical SEO and AEO audit template.
Read the guide →Every guide in this collection
Comparison · Compare AI-search observation with the systems that complete supported work
AI search monitoring vs execution: seeing the gap is only half the job.
Read the guide →Use case · Monitor the questions where buyers do not already name the vendor
How to monitor non-brand buying questions across AI assistants.
Read the guide →Use case · Improve AI-search eligibility without publishing unsupported regulated claims
Evidence-controlled AEO for regulated B2B companies.
Read the guide →Guide · Choose sample sizes and uncertainty language for AI visibility
What sample size makes an AI-visibility claim defensible?
Read the guide →Guide · Turn citation evidence into an existing-page, new-page or authority decision
Map an AI-cited source to the correct website gap.
Read the guide →Guide · Reduce cannibalization while preserving useful buyer-question coverage
Consolidate overlapping SEO and AEO pages without losing intent.
Read the guide →Guide · Detect when a previously cited page loses retrieval or recommendation presence
Measure AI citation decay and content freshness.
Read the guide →Guide · Verify that search and answer crawlers can reach public commercial pages
Audit AI crawler access through robots, logs and WAF rules.
Read the guide →Guide · Create one approved source of truth for human and agent buyers
Keep product facts consistent across website, API and MCP.
Read the guide →Guide · Run comparable follow-up checks after an SEO or AEO publication