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Pricing pages for AI agents: make every plan and limit explicit.

A pricing page is easier for buyers and AI systems to use when each plan names the price, billing period, included units, usage limits, overage rules, trial terms and ideal customer in visible HTML. Define ambiguous units such as credits, prompts and responses. Connect every claim to the product page, terms and checkout so the same commercial facts stay consistent.

Lars Hiensch, founder of Eli

Founder of Eli · Researched and reviewed · 10 August 2026

The question this page answers

Make a software pricing page understandable to AI agents and buyers

1

Which facts must every plan expose?

Show the monthly and annual price, currency, tax treatment, included projects, measured providers, tracked questions, refresh cadence, published work and support. State whether a free trial requires a card and exactly when billing starts.

  • Price and period
  • Included usage
  • Trial and renewal
  • Overage or upgrade rule
2

How should credits be explained?

Name the operation behind a credit and provide examples. If one question checked across four providers consumes four response units, say so. Buyers should not need a sales call to estimate normal usage or compare plans.

3

How do you prevent conflicting price facts?

Use one canonical pricing source for the website, checkout and sales materials. Review structured data and comparison pages when a plan changes. A visible last-reviewed date helps readers judge whether an external comparison is current.

Questions buyers ask next

Should every SaaS price be public?

Public starting prices reduce evaluation friction, while custom enterprise terms can still require a conversation.

Can structured data contain a price not shown on the page?

No. Structured data should describe visible, accurate content and follow the search engine's current policies.

What is the clearest trial disclosure?

State the length, whether a card is required, the price after the trial and how cancellation works.

Primary sources

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