How to get recommended by ChatGPT
How to improve your chance of being recommended by ChatGPT.
You cannot buy or guarantee a ChatGPT recommendation. You can improve your eligibility by allowing OAI-SearchBot, getting important pages indexed, publishing specific and current product evidence, earning independent corroboration, and checking the real buyer questions where alternatives are recommended.
Reviewed 2 August 2026
1. Make the site retrievable
Allow OAI-SearchBot to access public pages you want included in ChatGPT search summaries and snippets. Keep private account areas blocked. Maintain a current sitemap, submit the property in Google Search Console and Bing Webmaster Tools, and use IndexNow to notify participating engines when important URLs change. Notification does not guarantee indexing or ranking.
2. Make the company easy to compare
State the category, ideal customer, use cases, capabilities, limitations, integrations, security posture and pricing clearly. Use stable, descriptive URLs. Honest comparison pages should explain when the other product is the better choice; unsupported superlatives make a page less credible, not more.
3. Earn evidence outside the company website
AI answers often rely on independent sources. Original data gives journalists, newsletters, comparison sites and industry experts a reason to mention the company. Outreach should lead with a useful finding, transparent methodology and a verifiable source—not a request to repeat marketing copy.
4. Run a controlled improvement loop
Track a focused set of commercial questions, record which brands and sources appear, choose one repeated gap, improve the best existing page or create one researched asset, verify the exact live URL and ask the same question again. Report the change as an observation rather than a causal promise.
What not to do
Do not create dozens of near-duplicate AI articles, hide promotional copy inside fake research, or block crawlers while expecting inclusion. Google says the same people-first, useful-content principles apply to AI features and warns against scaled low-value generation.
What Eli does automatically
- 1Measure
- 2Choose
- 3Execute
- 4Verify
- 5Remeasure
Website publishing requires a supported connection and revocable approval. Independent outreach remains a prepared human-send step.
Frequently asked questions
Can a company pay ChatGPT to recommend it?
A company should not treat organic recommendations as purchasable placement. OpenAI's publisher guidance explains crawler controls and referral handling, not a guaranteed recommendation program.
Should OAI-SearchBot be allowed?
Yes for public pages you want eligible for ChatGPT search discovery. Keep private, authenticated and sensitive paths disallowed.
How long does improvement take?
There is no fixed timeline. Crawl, indexing, source availability, answer variation and competition all affect the result, so repeated measurements are more useful than a single check.
Primary sources
Find your strongest AI search gap
Run a free scan. Eli will show the observed buyer questions, competitors and next defensible move—without promising a ranking.