# How a B2B trust center supports conversion and AI-assisted research. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/trust-center-b2b-conversion

## Decision to make

Make security, privacy and governance facts easy to verify

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How a B2B trust center supports conversion and AI-assisted research?
- [ ] What should a B2B startup do first to make security, privacy and governance facts easy to verify?
- [ ] Which evidence shows that make security, privacy and governance facts easy to verify is working?
- [ ] What is the most common mistake when teams try to make security, privacy and governance facts easy to verify?

## Evidence-led work plan

### 1. Why this decision appears: security answers are scattered across sales documents

Security answers are scattered across sales documents, old PDFs and private portals, creating contradictions and review delays.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Publish a current public layer for verified policies and certifications, then use a controlled request path for restricted evidence

Publish a current public layer for verified policies and certifications, then use a controlled request path for restricted evidence.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Create a verified fact register, then publish current public answers

Create a verified fact register.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure security-question deflection

Measure security-question deflection, review time, correction rate and deal progression.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not imply certifications

Do not imply certifications, compliance scope or controls beyond the exact verified evidence.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.