# What Siege Media's content-design model teaches AI-search teams. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/siege-media-content-seo-model

## Decision to make

Apply Siege Media's content-design and link-value discipline

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What can AEO teams learn from Siege Media?
- [ ] What makes a content asset linkable?
- [ ] When should design enter the brief?
- [ ] How can link value be tested before publishing?

## Evidence-led work plan

### 1. Search demand and reference demand are different

A buyer guide can answer a high-intent query without attracting links.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Design should clarify the evidence

Use a chart for a relationship, a table for comparable facts and a worksheet for a repeatable decision.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Write the promotion reason before the page

Name the publications, partners or expert audiences that could benefit and the exact element they might reference.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. A bounded test for Eli

Upgrade one existing commercial page with a small original dataset or decision tool, a semantic visual and a clear method.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Siege Media: content strategy services: https://www.siegemedia.com/services/content-strategy
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli: complete 31-agency research register: https://hireeli.io/resources/research-31-seo-agencies-ai-search

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.