# SEO for first B2B SaaS customers: start with decisions, not traffic. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/seo-for-first-b2b-saas-customers

## Decision to make

Use commercial SEO while a B2B SaaS company still needs its first customers

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Can SEO help a startup get its first SaaS customers?
- [ ] Which SEO pages should an early B2B company publish first?
- [ ] How should founders balance SEO and direct sales?
- [ ] Which metrics matter before traffic is large?

## Evidence-led work plan

### 1. Use sales evidence to choose search demand

List the questions qualified prospects ask before accepting a meeting, inviting another stakeholder or approving a test.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Build a six-page commercial foundation

Give one canonical page to the category, a painful use case, best-fit criteria, alternatives, a priority competitor comparison and implementation or risk.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Earn indexation with depth and architecture

Make every priority page reachable from a focused hub and at least one product or commercial page.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Use the page before it ranks

Send the page after discovery calls, include it in proposals, let partners review it and use its objections in founder content.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Measure the complete early funnel

Track submitted versus indexed pages, non-brand impressions, qualified clicks, stage-appropriate actions and customers.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Console: performance report: https://support.google.com/webmasters/answer/7576553
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli: AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.