# SEO and AEO tool stack for B2B SaaS: cover the whole loop. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/seo-aeo-tool-stack-b2b-saas

## Decision to make

Choose tooling across demand, technical SEO, AI answers, execution and outcomes

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What belongs in a B2B SEO and AEO stack?
- [ ] Can one AI-search platform replace Search Console?
- [ ] Which tool should own publishing?
- [ ] How should AI referrals connect to CRM outcomes?

## Evidence-led work plan

### 1. Layer one: first-party search demand

Use Search Console to inspect indexed pages, queries, impressions, clicks and average position.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Layer two: technical discovery and page quality

Use a crawler or technical audit process to check status, canonical, indexability, internal links, rendered content, duplication and structured-data parity.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Layer three: provider-answer evidence

Monitor exact non-brand buying questions across the assistants that matter.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Layers four and five: research, review and publishing

Tie the draft to the question, existing-page decision, approved company facts and external sources.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Layer six: commercial measurement

Use analytics for permitted visits and actions, then the CRM or payment record for opportunities and customers.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Console: performance report: https://support.google.com/webmasters/answer/7576553
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Analytics: traffic-source dimensions: https://support.google.com/analytics/answer/11242870
- [ ] Eli: AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.