# Reddit AEO playbook for B2B founders: contribute, do not game it. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/reddit-aeo-playbook-b2b-founders

## Decision to make

Use Reddit research and participation without spam or fake advocacy

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Reddit AEO playbook for B2B founders: contribute, do not game it?
- [ ] What should a B2B startup do first to use reddit research and participation without spam or fake advocacy?
- [ ] Which evidence shows that use reddit research and participation without spam or fake advocacy is working?
- [ ] What is the most common mistake when teams try to use reddit research and participation without spam or fake advocacy?

## Evidence-led work plan

### 1. Why this decision appears: ai citations can make reddit look like a distribution loophole

AI citations can make Reddit look like a distribution loophole, encouraging coordinated accounts, link drops and fabricated recommendations.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Use Reddit first as customer-language research. 

Use Reddit first as customer-language research.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Read subreddit and platform rules, then map recurring buying questions

Read subreddit and platform rules.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure removed posts

Measure removed posts, genuine replies, saved contributions, invited conversations and downstream qualified visits.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: never buy aged accounts

Never buy aged accounts, coordinate votes, pose as a customer or mass-post generated replies.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Reddit Help: spam policy: https://support.reddithelp.com/hc/en-us/articles/360043504051-Spam
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.