# What Reboot Online's GEO model teaches experimentation teams. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/reboot-online-geo-model

## Decision to make

Apply Reboot Online's controlled-experiment approach to GEO

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What can AEO teams learn from Reboot Online?
- [ ] How should a GEO experiment be designed?
- [ ] What is liftable content?
- [ ] When should the result be called inconclusive?

## Evidence-led work plan

### 1. Write the hypothesis and failure condition first

State the exact mechanism, question cohort, provider set, page or authority change and observation window.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Change one meaningful mechanism

Choose technical access, answer clarity, original evidence, internal links or independent authority.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Preserve the comparison cohort

Keep question wording, market, language, provider and retrieval context materially stable.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Publish the boundary with the result

Report the sample, provider coverage, timing, external events and alternative explanations.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Reboot Online: GEO playbook: https://www.rebootonline.com/geo/geo-playbook/
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Eli: complete 31-agency research register: https://hireeli.io/resources/research-31-seo-agencies-ai-search

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.