# Partner co-marketing for AI-search authority and qualified demand. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/partner-co-marketing-ai-search-authority

## Decision to make

Create useful joint evidence with an adjacent trusted company

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Partner co-marketing for AI-search authority and qualified demand?
- [ ] What should a B2B startup do first to create useful joint evidence with an adjacent trusted company?
- [ ] Which evidence shows that create useful joint evidence with an adjacent trusted company is working?
- [ ] What is the most common mistake when teams try to create useful joint evidence with an adjacent trusted company?

## Evidence-led work plan

### 1. Why this decision appears: logo swaps and generic webinars add little independent information or durable search value

Logo swaps and generic webinars add little independent information or durable search value.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Choose a partner with the same buyer and adjacent expertise, then create a joint dataset, workflow or decision guide neither company could produce as credibly alone

Choose a partner with the same buyer and adjacent expertise, then create a joint dataset, workflow or decision guide neither company could produce as credibly alone.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Define the shared buyer question, then divide evidence and editorial ownership

Define the shared buyer question.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure asset use

Measure asset use, qualified referrals, partner-sourced pipeline and earned citations.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not duplicate the same article across domains or imply an endorsement beyond the actual partnership

Do not duplicate the same article across domains or imply an endorsement beyond the actual partnership.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Reddit Help: spam policy: https://support.reddithelp.com/hc/en-us/articles/360043504051-Spam
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.