# Lead magnets for high-intent B2B buyers: give away a decision tool. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/lead-magnet-for-high-intent-b2b-buyers

## Decision to make

Create a useful asset that advances an active buying decision

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Lead magnets for high-intent B2B buyers: give away a decision tool?
- [ ] What should a B2B startup do first to create a useful asset that advances an active buying decision?
- [ ] Which evidence shows that create a useful asset that advances an active buying decision is working?
- [ ] What is the most common mistake when teams try to create a useful asset that advances an active buying decision?

## Evidence-led work plan

### 1. Why this decision appears: generic ebooks collect low-intent email addresses and create a follow-up obligation without helping the buyer act

Generic ebooks collect low-intent email addresses and create a follow-up obligation without helping the buyer act.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Offer a calculator, scorecard, template or dataset that the buyer can use immediately, with the assumptions and method visible before the form

Offer a calculator, scorecard, template or dataset that the buyer can use immediately, with the assumptions and method visible before the form.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Choose a repeated buyer task, then make the output useful without a sales call

Choose a repeated buyer task.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure track completion

Track completion, qualified follow-up, sales reuse and unsubscribes rather than download count alone.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not gate basic product facts or claim a template produces guaranteed outcomes

Do not gate basic product facts or claim a template produces guaranteed outcomes.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.