# What Intero Digital's GEO model teaches entity and authority teams. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/intero-digital-geo-model

## Decision to make

Apply Intero Digital's entity, retrieval and independent-authority model

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What can GEO teams learn from Intero Digital?
- [ ] How should company facts be normalized?
- [ ] What is independent corroboration?
- [ ] Can schema create authority?

## Evidence-led work plan

### 1. Create one approved company fact ledger

Record the public category, audience, capabilities, limitations, plans, integrations, proof and contact paths with an owner and review date.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Reconcile every high-trust surface

Compare homepage, pricing, product, security, author, directory, partner and social profiles.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Use structured data as a truthful relationship map

Connect Organization, Person, SoftwareApplication or Product, Article and BreadcrumbList only where the visible content supports them.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Earn corroboration for the claims that matter

Choose one commercially important claim and identify where buyers expect independent evidence: a review platform, partner directory, trade publication, expert quote or public research asset.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Intero Digital: GEO services: https://www.interodigital.com/services/geo/
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Eli: complete 31-agency research register: https://hireeli.io/resources/research-31-seo-agencies-ai-search

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.