How to get recommended by ChatGPT for a B2B buying question.
No company can force or guarantee a ChatGPT recommendation. A B2B company can improve its eligibility by publishing crawlable and specific product information, answering the commercial decision clearly, keeping pricing and capabilities current, earning relevant independent corroboration and allowing OAI-SearchBot on public pages it wants considered. The same buyer questions should then be measured repeatedly.
Founder of Eli · Researched and reviewed · 10 August 2026
Product facts
Original data
External sources
Clear limits
Checkable decision source
The question this page answers
Improve a B2B company's eligibility for ChatGPT recommendations
Which facts must be easy to verify?
State the category, ideal customer, core use cases, integrations, implementation requirements, pricing structure, limitations and proof in plain language. Put important facts in rendered HTML rather than an inaccessible widget. Link every consequential claim to supporting evidence.
Which pages help a buyer choose?
Category, comparison, alternative, pricing, integration and security pages answer different decisions. Create a separate page only when the intent and useful information are genuinely distinct. Google warns against scaled pages created mainly to manipulate search or generative answers.
- Category fit
- Alternatives and tradeoffs
- Pricing and implementation
- Evidence and limitations
Why does independent presence matter?
A company can describe itself, but buyers and answer engines also look for outside confirmation. Earn reviews, editorial comparisons, partner references, community discussions and expert coverage through real customer value and transparent participation. Do not manufacture consensus.
Questions buyers ask next
Does adding ChatGPT to every heading help?
No. Use the buyer's actual language and add the platform name only when it changes the question.
Should GPTBot and OAI-SearchBot both be allowed?
Follow OpenAI's current crawler guidance and make an explicit policy choice for public pages you want discoverable.
How long does a recommendation change take?
There is no fixed timeline. Retrieval, indexing, source selection and answer variation are controlled by external providers.
Primary sources
Find the buyer question you are losing
Run the free scan to see the observed competitors and evidence behind your first AI search gap. No ranking is promised or invented.
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