# How to build a high-intent B2B landing page for search and AI referrals. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/high-intent-b2b-landing-page

## Decision to make

Resolve one commercial decision on a focused destination page

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How to build a high-intent B2B landing page for search and AI referrals?
- [ ] What should a B2B startup do first to resolve one commercial decision on a focused destination page?
- [ ] Which evidence shows that resolve one commercial decision on a focused destination page is working?
- [ ] What is the most common mistake when teams try to resolve one commercial decision on a focused destination page?

## Evidence-led work plan

### 1. Why this decision appears: a campaign page often repeats brand promises without answering fit

A campaign page often repeats brand promises without answering fit, workflow, proof, limitations or implementation.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Give the page one audience, one problem, one answer, one proof path and one action; let supporting details remain directly accessible

Give the page one audience, one problem, one answer, one proof path and one action; let supporting details remain directly accessible.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Name the exact buyer situation, then show the mechanism in plain language

Name the exact buyer situation.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure qualified action

Measure qualified action, downstream lead quality, bounce context and sales-cycle effect.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not cloak content by referrer or create doorway pages that differ only by keyword wording

Do not cloak content by referrer or create doorway pages that differ only by keyword wording.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.