# What Grow and Convert's pain-point SEO model teaches early B2B teams. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/grow-and-convert-pain-point-seo-model

## Decision to make

Apply Grow and Convert's pain-point SEO model to first-customer demand

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What is pain-point SEO?
- [ ] How should a startup find high-intent topics?
- [ ] Which page types sit closest to purchase?
- [ ] How should pain-point content be measured?

## Evidence-led work plan

### 1. Interview for recent behavior

Ask buyers and lost prospects about the last time the problem occurred, the workaround, people involved, consequence and decision.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Translate pain into a decision page

Choose the format that matches the question: alternatives, comparison, best-for, use case, implementation or risk.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Connect the product through evidence

Show the exact workflow, limitation, proof and next action relevant to the pain.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure leads with a written definition

Define a qualified conversation before reporting results.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Grow and Convert: company profile and service evidence: https://clutch.co/profile/grow-convert
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli: complete 31-agency research register: https://hireeli.io/resources/research-31-seo-agencies-ai-search

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.