# Digital PR for AI citations: earn independent relevance. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/digital-pr-for-ai-citations-b2b

## Decision to make

Create an evidence asset and pitch it to publications that shape buyer answers

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Digital PR for AI citations: earn independent relevance?
- [ ] What should a B2B startup do first to create an evidence asset and pitch it to publications that shape buyer answers?
- [ ] Which evidence shows that create an evidence asset and pitch it to publications that shape buyer answers is working?
- [ ] What is the most common mistake when teams try to create an evidence asset and pitch it to publications that shape buyer answers?

## Evidence-led work plan

### 1. Why this decision appears: generic guest-post outreach asks publishers to donate authority without offering new information to their audience

Generic guest-post outreach asks publishers to donate authority without offering new information to their audience.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Target the exact publishers cited in relevant answers, contribute a verifiable fact, expert method or dataset and keep editorial control with the publisher

Target the exact publishers cited in relevant answers, contribute a verifiable fact, expert method or dataset and keep editorial control with the publisher.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Map recurring independent sources, then find the missing evidence on each page

Map recurring independent sources.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure accepted contributions

Measure accepted contributions, accurate mentions, relevant referral visits and later citation observations.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not pay for undisclosed placement

Do not pay for undisclosed placement, coordinate fake editorial mentions or automate third-party identity.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Reddit Help: spam policy: https://support.reddithelp.com/hc/en-us/articles/360043504051-Spam
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.