# What sample size makes an AI-visibility claim defensible? - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/defensible-ai-visibility-sample-size

## Decision to make

Choose sample sizes and uncertainty language for AI visibility

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How many AI answers are enough to measure visibility?
- [ ] Should failed provider calls count in the denominator?
- [ ] When can a result be described as a trend?

## Evidence-led work plan

### 1. Start from the claim

A claim about one buyer question needs repeated comparable observations.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Publish the denominator

Show configured questions, successful answers, providers, time window and exclusions.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Use uncertainty as useful information

A wide interval means the current evidence cannot support a precise decision.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Separate diagnosis from proof of improvement

Four answers across two providers can justify investigating a repeated loss.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.