# The minimum content tool stack for a B2B startup. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/content-tool-stack-b2b-startup

## Decision to make

Choose tools for research, writing, publishing, distribution and measurement

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] The minimum content tool stack for a B2B startup?
- [ ] What should a B2B startup do first to choose tools for research, writing, publishing, distribution and measurement?
- [ ] Which evidence shows that choose tools for research, writing, publishing, distribution and measurement is working?
- [ ] What is the most common mistake when teams try to choose tools for research, writing, publishing, distribution and measurement?

## Evidence-led work plan

### 1. Why this decision appears: teams accumulate keyword tools and ai writers while evidence

Teams accumulate keyword tools and AI writers while evidence, review, CMS ownership and distribution remain manual gaps.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Build the stack around the editorial workflow: buyer evidence, source research, drafting, factual review, publication, internal links, distribution and outcome measurement

Build the stack around the editorial workflow: buyer evidence, source research, drafting, factual review, publication, internal links, distribution and outcome measurement.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Store literal buyer questions, then keep a claim-to-source ledger

Store literal buyer questions.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure track time from supported idea to verified live page

Track time from supported idea to verified live page, revision rate, qualified actions and earned references.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: generation speed does not justify unsupported claims

Generation speed does not justify unsupported claims, duplicate pages or automatic publication without authority.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] HubSpot: ways to find and keep a first customer: https://blog.hubspot.com/sales/first-customer
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.