# Comparison-page evidence worksheet. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/comparison-page-evidence-template

## Decision to make

Create balanced competitor pages with current source-backed facts

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What evidence does a competitor comparison page need?
- [ ] How should competitor strengths be presented?
- [ ] How often should comparison facts be reviewed?

## Evidence-led work plan

### 1. Competitor source-of-truth fields

Record product name, official URL, reviewed date, positioning, audience, pricing status, features, limitations, integrations, data export and support boundaries.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Decision fields

Write who should choose the competitor, who should choose Eli, when both can coexist and which buyers should choose neither.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Comparison rows

Use descriptive cells rather than checkmarks.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Review workflow

Recheck official material quarterly and when a vendor announces a material change.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Set an expiry date for volatile facts

Classify every comparison claim by how quickly it can change.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] Peec AI documentation: https://docs.peec.ai/intro-to-peec-ai

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.