# Build a claim-level evidence ledger for AEO content. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/claim-level-evidence-ledger

## Decision to make

Verify every factual statement before AI-search content is published

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What belongs in an AEO evidence ledger?
- [ ] How many sources should a comparison page use?
- [ ] What happens when two sources conflict?

## Evidence-led work plan

### 1. Separate claim types

Mark company fact, competitor capability, pricing, external benchmark, interpretation and opinion separately.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Retain literal support

Store the exact passage and URL used by the writer.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Run an independent verification pass

The verifier should compare the final sentence with its evidence after editing.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Fail closed

If the claim cannot be supported, remove it or state the uncertainty.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.