# Non-brand buyer-question portfolio template. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/buyer-question-portfolio-template

## Decision to make

Build a balanced set of commercial questions for recurring AI monitoring

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How should a buyer-question portfolio be structured?
- [ ] Which question types belong in the portfolio?
- [ ] How often should the portfolio change?

## Evidence-led work plan

### 1. Required fields

For each question record exact wording, non-brand or branded cohort, audience, decision stage, intent, market, language, expected useful answer and approved next action.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Balanced starter set

Begin with five category questions, five best-for questions, five comparisons, five alternatives, five implementation or risk questions and five pricing or outcome questions.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Admission rules

Use sales calls, Search Console, support, customer research, provider fan-out and exact market evidence.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Maintenance rules

Keep a stable core for trend measurement.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] Google Search Central: guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.