# B2B SaaS pricing-page conversion: answer the commercial questions. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/b2b-saas-pricing-page-conversion

## Decision to make

Make a pricing page useful to humans and AI-assisted buyers

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] B2B SaaS pricing-page conversion: answer the commercial questions?
- [ ] What should a B2B startup do first to make a pricing page useful to humans and ai-assisted buyers?
- [ ] Which evidence shows that make a pricing page useful to humans and ai-assisted buyers is working?
- [ ] What is the most common mistake when teams try to make a pricing page useful to humans and ai-assisted buyers?

## Evidence-led work plan

### 1. Why this decision appears: a contact-sales wall or vague package names leave buyers unable to estimate fit

A contact-sales wall or vague package names leave buyers unable to estimate fit, implementation and total commitment.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Publish the most precise current pricing and packaging facts the business can support, plus inclusions, limits, trial terms and the route for exceptions

Publish the most precise current pricing and packaging facts the business can support, plus inclusions, limits, trial terms and the route for exceptions.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. State currency, billing period and commitment, then explain who each plan fits

State currency, billing period and commitment.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure qualified starts

Measure qualified starts, plan selection, sales questions, abandonment and correction frequency.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: do not use fake discounts

Do not use fake discounts, hidden mandatory costs or stale machine-readable pricing.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.