# How to make a B2B comparison page convert without rigging the verdict. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/b2b-comparison-page-conversion

## Decision to make

Help a buyer compare options and choose a justified next step

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How to make a B2B comparison page convert without rigging the verdict?
- [ ] What should a B2B startup do first to help a buyer compare options and choose a justified next step?
- [ ] Which evidence shows that help a buyer compare options and choose a justified next step is working?
- [ ] What is the most common mistake when teams try to help a buyer compare options and choose a justified next step?

## Evidence-led work plan

### 1. Why this decision appears: biased matrices and missing competitor strengths can earn a click while destroying trust at the moment of evaluation

Biased matrices and missing competitor strengths can earn a click while destroying trust at the moment of evaluation.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Use dated primary sources, consistent criteria, real limitations and a clear explanation of who should choose each option

Use dated primary sources, consistent criteria, real limitations and a clear explanation of who should choose each option.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Define the buyer and decision criteria, then research every option from current sources

Define the buyer and decision criteria.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure track assisted demos

Track assisted demos, sales use, source freshness, correction requests and qualified conversion.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: never invent product gaps

Never invent product gaps, prices, customer proof or a universal winner.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.