# Attribution stack for the first B2B customers. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/attribution-stack-first-b2b-customers

## Decision to make

Preserve enough source evidence without buying enterprise attribution

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] Attribution stack for the first B2B customers?
- [ ] What should a B2B startup do first to preserve enough source evidence without buying enterprise attribution?
- [ ] Which evidence shows that preserve enough source evidence without buying enterprise attribution is working?
- [ ] What is the most common mistake when teams try to preserve enough source evidence without buying enterprise attribution?

## Evidence-led work plan

### 1. Why this decision appears: early teams either record nothing or implement a complex multi-touch model on tiny

Early teams either record nothing or implement a complex multi-touch model on tiny, noisy samples.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Capture first-party session source, landing page, consented lead source, buyer-reported discovery and CRM outcome as separate fields

Capture first-party session source, landing page, consented lead source, buyer-reported discovery and CRM outcome as separate fields.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Define observed, reported and verified evidence, then tag owned distribution consistently

Define observed, reported and verified evidence.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure completeness and contradictions in the evidence before calculating channel efficiency

Measure completeness and contradictions in the evidence before calculating channel efficiency.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: a utm parameter or referrer does not prove that a channel caused the purchase

A UTM parameter or referrer does not prove that a channel caused the purchase.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] HubSpot: ways to find and keep a first customer: https://blog.hubspot.com/sales/first-customer
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.