# What Animalz's editorial model teaches B2B AEO teams. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/animalz-content-seo-model

## Decision to make

Use Animalz's editorial point-of-view model without producing generic thought leadership

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What can B2B content teams learn from Animalz?
- [ ] How is a point of view different from an opinion?
- [ ] When should an old page be refreshed?
- [ ] How can thought leadership become citable?

## Evidence-led work plan

### 1. A point of view must change a decision

Write a claim that could be wrong, the evidence supporting it and the practical consequence for the reader.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Mine experience for the part competitors cannot copy

Interview founders, product leads, support and customers about exceptions, failed assumptions and workflow details.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Give the thesis a durable home

Choose one canonical page and connect supporting research, comparisons and examples to it.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure use as well as reach

Track whether sales, partners and customers reuse the framework, whether other publishers cite it and whether qualified buyers reach the next step.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Animalz: official customer and content material: https://www.animalz.co/customers
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Eli: complete 31-agency research register: https://hireeli.io/resources/research-31-seo-agencies-ai-search

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.