# AI-search ROI scenario template without fake forecasts. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/ai-search-roi-scenario-template

## Decision to make

Model a commercial scenario while separating assumptions from observed outcomes

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] How should AI-search ROI be modeled?
- [ ] Which inputs are assumptions?
- [ ] When can revenue be described as confirmed?

## Evidence-led work plan

### 1. Scenario inputs

Use a bounded time period, AI-influenced visits, qualified actions, opportunities, customers, first-year value, tooling, content and team cost.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Evidence labels

Mark modeled assumption, observed first-party event, buyer-reported source, CRM opportunity and CRM-confirmed revenue separately.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Sensitivity analysis

Show low, base and high inputs without presenting the high case as expected.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Replace the model with evidence

As real data arrives, update one input at a time and preserve the historical assumption.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.