# Evidence-led AI-search content brief template. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/ai-search-content-brief-template

## Decision to make

Turn one measured buyer question into a source-backed editorial brief

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] What belongs in an AI-search content brief?
- [ ] How should information gain be specified?
- [ ] When should the brief target an existing page?

## Evidence-led work plan

### 1. Demand and audience

Record the literal question, why it is commercial, the buyer role, decision stage, market, language and the action a useful page should enable.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Current evidence

Attach provider answers, competitors, cited pages, related Search Console demand and the strongest existing owned page.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Editorial contract

Specify direct answer, unique data or framework, claims and sources, balanced tradeoffs, examples, FAQs, visuals and prohibited unsupported claims.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Publication and measurement

Name the canonical URL, internal links, schema, approver, CMS route, verification step, discovery method and 7, 14 and 30-day checks.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Make evidence requirements assignable

Turn vague research notes into named inputs.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- [ ] Google Search Central: AI features and your website: https://developers.google.com/search/docs/appearance/ai-features
- [ ] Eli AI Visibility Index methodology: https://hireeli.io/ai-visibility-index/methodology

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.