# The AEO content distribution loop: publication is the midpoint. - working worksheet

Reviewed alongside the Eli guide: https://hireeli.io/resources/aeo-content-distribution-loop

## Decision to make

Distribute one strong asset through owned, earned and product channels

Owner: ____________________
Review date: ____________________
Canonical page or destination: ____________________

## Buyer questions

- [ ] The AEO content distribution loop: publication is the midpoint?
- [ ] What should a B2B startup do first to distribute one strong asset through owned, earned and product channels?
- [ ] Which evidence shows that distribute one strong asset through owned, earned and product channels is working?
- [ ] What is the most common mistake when teams try to distribute one strong asset through owned, earned and product channels?

## Evidence-led work plan

### 1. Why this decision appears: a researched page goes live

A researched page goes live, enters the sitemap and then waits for discovery while sales, partners and communities never see it.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 2. Create a distribution plan at briefing time that connects each audience to a useful native derivative and returns them to the canonical evidence when needed

Create a distribution plan at briefing time that connects each audience to a useful native derivative and returns them to the canonical evidence when needed.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 3. Notify owned discovery systems, then give sales and success a relevant version

Notify owned discovery systems.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 4. Measure measure qualified reach

Measure qualified reach, citations, referral visits, sales usage and conversion by evidence level.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

### 5. Do not cross this boundary: distribution does not justify mass posting

Distribution does not justify mass posting, duplicate syndication or automated third-party sends.

Evidence or artifact: ____________________
Status: [ ] not started  [ ] working  [ ] verified  [ ] blocked

## Source ledger

- [ ] Google Search Central: optimizing for generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
- [ ] Google Search Central: people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- [ ] Reddit Help: spam policy: https://support.reddithelp.com/hc/en-us/articles/360043504051-Spam
- [ ] OpenAI: publishers and developers FAQ: https://help.openai.com/en/articles/12627856-publishers-and-developers-faq

## Measurement boundary

Baseline date and exact context: ____________________
7-day observation: ____________________
14-day observation: ____________________
30-day observation: ____________________
Known limitations: ____________________

Keep technical eligibility, citations, recommendations, visits, leads and revenue as separate evidence. This worksheet does not guarantee an external ranking or commercial result.